Website services for manufacturers and distributors
Turn technical capability and product knowledge into a website customers can navigate.
Manufacturers and distributors often have complex products, audiences and enquiry routes. Corporate Media Worx designs and improves websites that organise that information clearly for buyers, specifiers, trade customers, partners and search systems.
Make complex information usable
A product catalogue is only useful when customers can find the right route through it.
The website should reflect how buyers, technical users and channel partners research the offer. That structure may differ from the way products are organised internally.
- Product categories and capabilities are difficult to scan or compare.
- Technical documents are scattered, outdated or disconnected from relevant pages.
- The website does not separate buyer, specifier, trade and partner journeys where needed.
- Facility, process and quality information is thin or visually generic.
- Enquiries arrive without enough context or go to the wrong team.
- Search engines have limited pages through which to understand the product range or capability.
Architecture before decoration
A website organised around products, capabilities and decisions.
The information model is planned before visual design. Any claims about standards, certifications, availability, territories or performance must be supplied and approved by the business.
Product and capability architecture
Plan categories, capability pages and relationships that reflect how customers research and evaluate the offer.
Technical content and resources
Connect approved specifications, data sheets, brochures and supporting explanations to the pages where they are useful.
Audience-specific enquiry paths
Route sales, specification, trade, distribution or general enquiries with clearer context and practical calls to action.
SEO and AI-search foundations
Improve page clarity, metadata, internal links and factual structured data so product and capability information is easier to interpret.
Photography, video & editing
Show the operation behind the catalogue.
Original photography and video can make facilities, people, processes and product applications easier to understand. Corporate Media Worx can produce new material or edit suitable existing footage for websites, presentations and related campaigns.
Discuss photography or video- Facility, process and team photography
- Product and application imagery
- Capability, process and explainer video
- Editing of suitable supplied or existing footage
A clear process
Building a clearer manufacturing or distribution website
- 01
Map products and audiences
Identify the priority categories, capabilities, decision-makers, technical resources and enquiry routes.
- 02
Structure the information
Plan page relationships, content responsibilities and the photography or video needed to explain the operation credibly.
- 03
Build and verify
Create the agreed experience, verify supplied technical information with the business and launch with appropriate search foundations.
This service is a good fit when
- The business manufactures, imports, wholesales or distributes products in New Zealand.
- Customers need clearer product, application or capability information before enquiring.
- The business can supply and approve current technical and commercial information.
- The website needs to support more than one audience or enquiry type.
Questions before you start
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Discuss a manufacturing or distribution website