Hibiscus Solutions
This case study records the website work completed for Hibiscus Solutions. It does not claim measured changes in rankings, traffic, leads or AI visibility.
The Challenge
- Outdated website design showing its age
- Legacy technical issues and hard-to-manage content
- Missing metadata across much of the site
- Broken links affecting the user experience
- SEO, metadata and AEO foundations that required attention
What We Delivered
- Complete website rebuild at a flexible client pace
- Content development and enhancement for thin-content pages
- Foundational technical SEO work
- Answer Engine Optimisation (AEO) structure and content clarity work
- Consistent metadata structure and clean indexing setup
- UX improvements including subtle micro-animations (hover effects, movements)
Completed website work
A refreshed website design and content structure, supported by metadata, technical SEO and AEO foundations and user-experience refinements.
Work completed
The project addressed legacy website constraints, content-management limitations and an ageing visual presentation. Key pages were rebuilt and existing content was developed where pages needed clearer information.
The work also covered metadata consistency, broken-link remediation, foundational technical SEO and AEO structure. Interface refinements included restrained hover effects, movement and other visual details used within the refreshed design.
These are completed-work statements, not measured business outcomes. Ranking, traffic, enquiry and AI-citation changes have not been published because dated supporting measurements are not presented here.